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News From the Market


February ... Valentine’s Day ... Chocolate

This month the spotlight is on Madécasse chocolate! It starts as fair trade, but explodes into much more. Here are some details:

The company was founded by Madagascar RPCVs Tim McCollum and Brett Beach.

Whereas most fair trade cocoa beans are exported for processing, the Madécasse chocolate is produced in Madagascar. This provides the people of Madagascar with 4 times the economic impact as the beans alone … jobs, equipment, materials for the chocolate production and packaging all come from the local economy. This is the “bean-to-bar” concept!

Madagascar is home to some of the world’s finest cocoa beans. And with Madécasse, only natural farming practices are used with high importance given to habitat conservation and creating biodiversity.

Madécasse’s chocolate is highly praised by the chocolate community, including the 2011 Good Food award for its milk chocolate and the 2009 New York Chocolate Show’s “Best in Show” prize for the 70% cocoa. And Martha Stewart raved about it in the February 2015 issue of Martha Stewart Living. The more I read about Madécasse, the more accolades I find.

So where can you get some? Madecasse bars are at Whole Foods ($4.99 per bar, at times they’re on sale). Or, you can buy a gift box in their online store. Using the code LEMURLOVE gives you a 15% discount on their Valentine gift box. Order by February 10 to assure arrival by February 14.

Get some bars for a gift, or for yourself ... they are truly special!



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